When you are starting your watch business, the first step would be to create your watch designs from Watches Factory. As the watch movement is considered to be the heart of a watch, it is very important to satisfy your customers by selling them a durable watch which is always key to building buyer loyalty.
However, there are many movements, the most widely used watch movements are from Switzerland and Japan, but how do you select the right movement for your watches?
As a Watch OEM Manufacturer, we will provide more information about their difference, so you can have more ideas on how to select.
Price: The price of the Swiss movement costs considerably more than that of the Japanese movement. Since the Japanese movements are assembled by automated robotics, the cost is quite low than the Swiss movement. With the same feature, the price of the Japanese movement is half less than that of the Swiss movement.
Movement Battery Life: When it comes to battery life, we are talking about the quartz movement. The battery life of movements made by Miyota is usually 3-5 years, but the battery life is 5-10 years in Swiss quartz movement such as Ronda movement.
Battery life is an important feature of your watches as it can provide a better experience for customers and good marketing detail.
Time Precision: As we mentioned earlier, the Japanese movement is assembled by automated robotics, therefore there are fewer human-caused errors, which means that the precision of the Japanese movement performs better than the Swiss movement in principle, but also results in less movement. detailed, more “raw look”, while Swiss movements focus more on craftsmanship. This is related to aesthetics which we will talk about next.
For quartz watches, they are all robotically assembled, so you don't worry about precision when you are considering using a Swiss quartz movement.
Craft: Due to the Swiss movement's focus on craftsmanship, the movement is much more aesthetically designed than the Japanese movement. Especially when the watch has a transparent back, people can see through the movement. Or when you open the back of the watch when you try to repair a watch by Watchmakers Supplies, you will find the big difference of the craftsmanship between these two movements.